I had the opportunity to attend Abercrombie & Fitch’s Design Sophomore Summit, a design experience that challenged me both creatively and strategically. Working alongside a team of 10 designers, we developed an original summer collection for the brand in under 48 hours.

Through trend research, consumer insights, and brand storytelling, I contributed to mood boards, mockups, and presentation development. Presenting our final case study to Abercrombie executives provided invaluable feedback and insight into a real-world brand design process, strengthening my skills in collaboration, creative problem solving, and design communication.